Purpose of The Marketing Group’s investor relations

Provide the capital markets with timely, relevant and balanced information to ensure good liquidity and a fair share price.

Ensure that existing regulations and ordinances are followed.

Ensure that investors view The Marketing Group as an accessible, trustworthy and professional company.

Basic principles

All communication from The Marketing Group should be published at the right time, and be accurate and up to date. No stakeholder that is not reported as an insider should be given any information that is not publicly available before other stakeholders. The publication of information should be in accordance with the EU Market Abuse Regulation, applicable laws and ordinances, and Rules for Issuers, including guidelines and recommendations from Nasdaq Stockholm.

Review of financial analysts’ reports

If and when financial analysts, bloggers or other parties request that The Marketing Group reviews draft reports or articles, such reviews should be limited to correcting facts and information that is public, general discussions regarding the drivers of the sector, and market growth factors. Financial models should not be reviewed.

Blackout period

To mitigate the risk of information leaks, and to avoid any suspicion that stakeholders have received access to insider information, The Marketing Group applies a “blackout period” of 30 days prior to the publication of annual or interim financial statements. In this period, The Marketing Group’s representatives should refrain from responding to questions or commenting on financial progress with reference to this blackout period. However, obvious factual errors can be highlighted or corroborated when a financial analyst requests a comment on research or reports, provided the information in question is publicly available.

It may also be permitted to submit information on circumstances that were previously published, to correct misunderstandings, inaccurate calculations, demonstrable errors, and to offer sector statistics—all providing that the underlying factual information is publicly available. No comment on forward-looking financial information is permitted.

Disclosure of earnings and other information that could have an impact on the share price

The disclosure of earnings reports, acquisitions and other events that could have an impact on the share price should be through relevant news services and be available for analysts’ meetings and conference calls in accordance with decisions by the IR function. Otherwise, The Marketing Group’s main communication channels with investors are conference calls and webcasts, investor conferences including roadshows, sector and investor conferences and capital markets days, as well as other informative events.

Investor Relations & Media