The Marketing Group plc: TMG PR agency Ranieri acquires Reflexion to expand internationally
Published on May 11, 2017
Stockholm, 11 May, 2017 – THE MARKETING GROUP PLC (TMG) is pleased to announce that its subsidiary, Ranieri Public Relations Limited, a consumer technology and lifestyle communications agency, has acquired French technology PR specialist, Reflexion Publique.
The acquisition is part of Ranieri’s wider strategy to expand its wholly-owned European PR, social and influencer network by acquisition. The transaction sees Ranieri join forces with Reflexion’s Paris-based team of eight, managing a roster of clients including Olympus, Tile, UBTech, Blue Microphones and Libratone.
Established in 1999, Reflexion Publique has traded on its reputation for building relationships with leaders and opinion-makers across press, social media and influencers and is a stalwart of the French PR scene. Led by veteran, Franck Ambre, Reflexion focuses on technology communications with a team of highly experienced PR and social media specialists.
Ranieri founder, Pietro Ranieri, commented : “Our clients are increasingly looking for us to manage European-wide communications campaigns and Reflexion’s reputation in France is unsurpassed in the consumer technology space. We know Reflexion well and the team has the same feel and tailored approach to the communications mix that we have here at Ranieri. As such, Reflexion is the ideal match for us as we expand our wholly-owned network.”
Adam Graham, CEO of TMG, commented: “TMG is an agile global marketing network comprised of specialist agencies – all experts in their own fields. Whilst all subsidiaries must first focus on organic growth, we also support our agencies to build out their own geographical reach and service offering, through acquisition. Ranieri’s acquisition of Reflexion demonstrates the power of this model and we are really pleased to welcome them to the Group.”
For further information please contact:
The Marketing Group plc
Phone: +44 207 652 9789
Tim Metcalfe / Miles Nolan
Phone: +44 203 053 8671
Claes Delin / Mikael Widell
Phone: +46 703 11 9960
The Marketing Group plc (TMG) in brief
TMG is building a global full service marketing network that respects the individual cultures of each agency that joins. By providing a supportive platform for growth, and an agile management approach, TMG aims to provide a fresh alternative to the big holding companies: Independent spirit – global scale. Each company within the Group provides specialist marketing or advertising services and together form a global network of companies offering clients a full suite of services. The central operating platform supports its subsidiary companies with management and coordinating activities as well as a common publicly-listed investment vehicle. The Marketing Group plc is listed on Nasdaq First North Stockholm.
Mangold Fondkommission AB, +46 8-5030 15 50, is the company’s Certified Adviser and liquidity provider.
This information is what The Marketing Group plc is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 9.00am CET on 11 May 2017.