TMG TAKES MINORITY STAKE IN NARRATRS
Published on February 28, 2018
The Marketing Group plc (“TMG”) is pleased to announce that it has taken a minority stake of 14% in micro-influencer platform Narratrs.
Narratrs’ last private equity round values the business at €4.1M; through a total cash investment of €485,000, financed from TMG’s current resources, TMG becomes a strategic investor in a martech platform serving one of the fastest growing marketing disciplines today.
Narratrs (One9Social Pte Ltd) was co-founded in 2015 by Laurent Verrier, who also runs wholly owned TMG subsidiary One9Ninety. In September 2016 TMG made a small investment that was not deemed to be material at the time. This week, TMG has increased its investment as part of a Seed Plus investment round alongside other investors.
Narratrs provides social media influencers and marketers with a big data, AI powered, web and mobile automation platform to manage influencer marketing at scale.
Currently deployed across Asia, South America and soon Europe, Narratrs offers active audience data for 32 million influencers globally. Its programmatic approach is used by high profile customers such as Unilever, Proctor & Gamble, Johnson & Johnson, and Coty.
Laurent Verrier – Co-Founder and CEO of Narratrs, commented:
“The synergies and collaboration opportunities between Narratrs and the TMG network are obvious. We are thrilled with the possibilities this latest investment round brings to the Team, from increasing the speed of our geographical expansion to strengthening our tech stack.”
Adam Graham, CEO of TMG, commented:
“Our investment in Narratrs supports our platform based approach to global marketing and is highly complementary to our service offering. It enables us to deploy campaigns for some of the world’s biggest brands in a rapidly expanding market place. We are very excited by Narratrs’ growth trajectory and future opportunities.”