TMG's Nice&Polite Plays Key Role in Robbie Williams' Mixed Signals video

Published on April 1, 2017

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TMG's Nice&Polite Plays Key Role in Robbie Williams' Mixed Signals video

The Marketing Group’s Network Agency Nice&Polite plays a key role in writing, directing and producing the music video for Robbie Williams’ new single, Mixed Signals.

Singapore and Stockholm, 8 March, 2017 – THE MARKETING GROUP PLC (“the Group”), a full service, global marketing network, is pleased to announce the involvement of its agency partner, Nice&Polite,  in the new Robbie Williams video for ‘Mixed Signals’, which launched last week on TV and online. Written and directed by Nice&Polite Founder and CEO, Ross Anderson, the concept is filmed from a first person point of view utilising a mixture of live action footage, VFX and animation.

Taking the lead from the song’s lyrics – the narrative revolves around a female lead’s wild ‘girls’ night out’ with her friends while her lover, played by Robbie Williams, is left wondering where she is. The innovative video has three alternative endings, which were revealed over subsequent days, with Williams’ wife Ayda Field and Gary Barlow playing parts in each of the story’s possible closures. Viewers are left wondering if Robbie was right about his girlfriends ‘Mixed Signals’, or was he just being paranoid?

Ross Anderson, Director, Nice&Polite commented: “Robbie Williams always strives to bring fresh, creative ideas and innovation into his music videos which is in perfect synergy with our ethos here at Nice&Polite. We really wanted to introduce a sense of intrigue to encourage repeat viewing and embed the song with its audience. The element of surprise garnered by creating three different endings to the video has helped to catapult Robbie’s latest anthem to hundreds of thousands of views in only a few days.”

Link to view:

Director: Ross Anderson

Producer: Matt Frost

UPM: Bianca De Marco

1st AD: James Dyer and Dan Gibling

2nd AD: Jack Meredith

Director of Photography: Matthew North

Creative Assist + Casting (Nice&Polite): Jake Pace Lawrie

Production Company: Nice&Polite

Focus Puller/1stAC: Jeff Vine and Daniel Deighton

2nd AC: Jono Farr and Scott Buxton

Steadicam: Andrew Fletcher

DIT: Oliver Martins

Gaffer: Colin Thwiates

Spark: Nicholas Clarke

Production Designer: Jade Mortimer

Make-Up Artist: Gina Kane

Hair Stylist: Davide Barbieri

Wardrobe: Lisa Williams

HMU (Cast): Amber Espley and Holly Ramsden

Stylist (Cast): Lydia Carter

Talent: Kirsty Rose, Hannah Hoad, Callum Keer and Audrey Hayman

PA: Sarah Wildash

Runners: Madinka McGough, Reece Gibbins and Sonny McMillan

Post Production: Absolute Post

Editor: Christian Lyndon

Post Production Producer: Belinda Grew and Leigh Warner

Commissioner: Carrie Sutton

Record Label: Farrell Music Ltd.

Artist Management: Tim Clarke

Artist Manager: Michael Loney Angelica Bergese

Kit&Grip Equipment  c/o: Panavision and Feral

Lighting Equipment c/o: Pinewood MBS


For more information, please contact:
Jaime Carron
Ranieri Communications
Tel: +44 01296 394 614

The Marketing Group in brief
The Marketing Group plc is a global marketing and advertising agglomeration comprising a portfolio of successful and independent digital marketing subsidiary businesses brought together under a central, publicly-listed operating platform. Each company within the Group provides specialist marketing or advertising services and together form a global network of companies offering clients a full suite of services. The central operating platform supports its subsidiary companies with management and coordinating activities as well as a common publicly-listed investment vehicle. The Marketing Group is listed on Nasdaq First North Stockholm.

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